To sell your home quickly and for top dollar, we focus on three important aspects: Pricing, Showing/Staging, and Marketing. These three pieces are the key to making sure you get top dollar for your home.
How It’s Priced
You MUST price your home right the first time. Proper pricing attracts buyers while an overpriced home will fail to sell. We want to generate offers before the market moves on to newer listings.
We base your recommended price on a detailed, custom market analysis, the unique characteristics of your home and its setting, and our expertise in the real estate market.
How it Shows
We stage your home to cast a positive light on the features most important to buyers:
- uncluttered rooms and closets
- fresh paint
- terrific curb appeal.
Marketing
To sell your home quickly and for top dollar, we have an effective marketing plan. Here is how we work to promote your property.
Online Advertising Strategy
We will advertise your property on hundreds of real estate portal websites, as well as major social media outlets. We also optimize your home’s internet presence by posting in the Keller Williams Listing System (KWLS), as well as MLS systems.
Offline Marketing
Each team member hosts an open house 3 out of 4 weekends a month, placing proper open house signage and directionals to ensure proper visibility. We distribute “Just Listed,” notices to your neighbors, encouraging them to tell family and friends about your home that’s for sale.
Photography & Videos
To ensure your home is presented in the best light we get professional photographs for your home to be presented on social media and as listing photos. We also use video to show your entire home to potential buyers so they can properly see the flow of your home before stepping foot inside.
Record Equity Gains Can Power Your Next Move
Why Equity Is Growing Today
For a homeowner, your equity is the current value of your home minus what you owe on the loan. While experts say price growth will moderate due to the shifting market, ongoing appreciation is expected nationally and that should continue to give your equity a boost.
The Opportunity Your Rising Home Equity Provides
In addition to building your overall net worth, equity can also help you achieve other goals like buying your next home. When you sell your current house, the equity you’ve built up comes back to you in the sale, and it may be just what you need to cover a large portion – if not all – of the down payment on your next home.